15 Years Helping People Choose Coverage Confidently
We're an independent agency — not tied to any one carrier — so our advisors recommend what actually fits your life, your family, and your business.
Our StoryWe started Founder Coverage because health insurance should never be this hard.
In 2010, our founder watched his sister — a self-employed graphic designer in her early 30s — spend three weeks trying to understand her health insurance options after losing her job. Three weeks. Dozens of confusing websites, conflicting information, and zero guidance from people who actually understood the system.
She eventually gave up and went uninsured for eight months. Four months later, she was in the emergency room with appendicitis. The bill was $34,000.
That's the story that built Founder Coverage. We created this agency because navigating health insurance is genuinely difficult — and it shouldn't require a law degree to understand your options.
What makes us different
Our MissionTo make quality health coverage accessible, understandable, and affordable for every American — individual, family, or business — through honest, expert guidance and a service that costs you nothing.
Our values
Licenses & credentials
Founder Coverage is licensed to sell health, dental, vision, life, and supplemental insurance in all 50 states. Our agents are appointed with all major carriers including:
Coverage that respects
your burn rate.
You're not a Fortune 500 employee. You're not a household with two W-2s. You're a founder - maybe pre-revenue, maybe paying yourself a haircut, maybe staring at 14 months of runway wondering if you can afford to get sick.
We get it. Your advisor has placed coverage for solo bootstrappers, seed-stage CEOs, and 8-person Series A teams. The plan they recommend will fit the cash you actually have - not the cash a salaried 1099-laden insurance website assumes you have.
Health coverage shouldn't be the thing that kills your startup. It's our job to make sure it isn't.
What founders are saying.
Illustrative examples of how coverage plays out for founders, from solo bootstrappers to seed-stage teams.
^247"An illustrative example: a pre-seed founder taking no salary could see ACA subsidies bring a premium into the double digits, with coverage active within a few days once enrollment paperwork clears."
AishaIllustrative example - solo technical founder, pre-seedSan Francisco, CA
^189"An illustrative example: a two-person founding team hiring their third employee can often move from individual ACA to group SHOP with no coverage gap and a lower per-person cost than expected."
CarlosIllustrative example - co-founder, seed-stage teamAustin, TX
^156"An illustrative example: a solo indie hacker with modest recurring revenue pairs an HDHP with an HSA so the premium stays low and HSA contributions reduce self-employment taxable income."
DanielIllustrative example - indie hacker, solo founderBrooklyn, NY
These are illustrative examples for common founder scenarios, not verified customer testimonials. Individual results, eligibility, and pricing vary and are not guaranteed.