15 Years Helping People Choose Coverage Confidently
We're an independent agency — not tied to any one carrier — so our advisors recommend what actually fits your life, your family, and your business.
Our StoryWe started Founder Coverage because health insurance should never be this hard.
In 2010, our founder watched his sister — a self-employed graphic designer in her early 30s — spend three weeks trying to understand her health insurance options after losing her job. Three weeks. Dozens of confusing websites, conflicting information, and zero guidance from people who actually understood the system.
She eventually gave up and went uninsured for eight months. Four months later, she was in the emergency room with appendicitis. The bill was $34,000.
That's the story that built Founder Coverage. We created this agency because navigating health insurance is genuinely difficult — and it shouldn't require a law degree to understand your options.
What makes us different
Our MissionTo make quality health coverage accessible, understandable, and affordable for every American — individual, family, or business — through honest, expert guidance and a service that costs you nothing.
Our values
Licenses & credentials
Founder Coverage is licensed to sell health, dental, vision, life, and supplemental insurance in all 50 states. Our agents are appointed with all major carriers including:
Coverage that respects
your burn rate.
You're not a Fortune 500 employee. You're not a household with two W-2s. You're a founder — maybe pre-revenue, maybe paying yourself a haircut, maybe staring at 14 months of runway wondering if you can afford to get sick.
We get it. Your advisor has placed coverage for solo bootstrappers, seed-stage CEOs, and 8-person Series A teams. The plan they recommend will fit the cash you actually have — not the cash a salaried 1099-laden insurance website assumes you have.
Health coverage shouldn't be the thing that kills your startup. It's our job to make sure it isn't.
What founders are saying.
Real plans, real founders, real upvotes. Stories from solo bootstrappers to seed-stage teams.
▲247"Got ACA subsidies pre-raise that took my premium to $48/mo. Coverage was live in 3 days. My advisor walked me through how the subsidy math actually works — not just sold me a plan."
Aisha M.Solo technical founder · pre-seedSan Francisco, CA
▲189"When we hired employee #3, my co-founder and I needed to switch from individual ACA to group SHOP. Founder Coverage timed the transition perfectly — zero coverage gap, lower per-person cost than we expected."
Carlos B. & Jen K.Co-founders · seed-stage · team of 4Austin, TX
▲156"Indie hacker on $9k MRR. Set up an HDHP + HSA — premium is $112, HSA contributions zero out my Schedule C, and I have an investable health balance growing for retirement."
Daniel S.Indie hacker · solo founderBrooklyn, NY
